Brand refresh reflects company’s mission to protect your health and well-being
BANNOCKBURN, Ill. — June 10, 2021 — Stericycle, Inc. (Nasdaq: SRCL), a leading provider of medical waste management, secure information destruction and patient engagement solutions, today announced the launch of a refreshed brand and new corporate website to better reflect its mission to protect your health and well-being in a safe, responsible and sustainable way. The brand refresh reinforces the company’s promise to protect what matters while better defining what is protected and how the company operates every day across its family of brands.
“Stericycle was founded with the purpose of providing a safe way to dispose of medical waste at a time when syringes were washing up on our shores in the late 1980s,” commented Cory White, executive vice president and chief commercial officer at Stericycle. “From the very beginning, our focus has been on protecting what matters so others can work in a safer environment, live in a healthier community and enjoy the world around them knowing their health and well-being are protected. Our refreshed brand acknowledges where we’ve been as an organization while better defining our future course to shape a healthier and safer world for everyone, everywhere, every day.”
The brand refresh includes new mission and vision statements, core values and brand positioning. New imagery and graphical elements reinforce the role Stericycle plays in the circular economy, while the company’s new color palette works harmoniously to invoke feelings of health, well-being and the environment.
Part of refreshing the brand included redesigning Stericycle’s corporate website to better engage with prospects and customers and help them navigate the complexities associated with state and federal regulations, data protection and compliant and sustainable waste practices. The new site features a clean and modern design, simple navigation and helpful tools making it easier to find and explore content and resources. Site visitors can:
- Discover an entire suite of industry leading Solutions tailored to customer needs across all sites of care and learn more about how Stericycle is innovating to improve services.
- Use the new Carbon Footprint Estimator to see how a healthcare organization can avoid generation of carbon emissions by switching from single use, disposable containers to Stericycle reusable sharps containers.
- Explore the Resource Center, which includes in-depth articles, case studies, data sheets and original research to help navigate the intricacies of a changing regulatory environment and mitigate risk to businesses and brands.
Since Stericycle’s beginning, the company has introduced first-to-market products to best serve its customers. Over the next five years, the company expects to invest millions of dollars to standardize its container portfolio and upgrade its transportation and operational facilities. Stericycle anticipates these changes will lead to cleaner and more attractive containers, better storage options for its clients and potentially more efficient logistics to further reduce its carbon footprint.
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About Stericycle
Stericycle, Inc., (Nasdaq: SRCL) is a U.S. based business-to-business services company and leading provider of compliance-based solutions that protects people and brands, promotes health and well-being and safeguards the environment. Stericycle serves customers in the U.S. and 17 countries with solutions for regulated waste and compliance services, secure information destruction and patient engagement. For more information about Stericycle, please visit www.stericycle.com
